Born and raised in Durham, NC better known as the “Bull City”, LVitto always had a passion for art and music. Artists like LL Cool J, Rakim, Biggie Smalls, Jay-Z, and other icons were his inspiration to make music. He started making mixtapes in high school and became known for his witty wordplay and punchlines.


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Studying moguls like P. Diddy, Russell Simmons, and Jay-Z, LVitto created his own entertainment company in 2015 called Family Bizness LLC. His debut album, ‘BLACK FRAME’, became critically acclaimed, attracting fans with a mixture of hard-hitting lyrics over jazzy tunes that embodied the ‘Golden Era’ of hip-hop. In June 2016, it reach over to South America and Africa which gave the project a shot at going international. His hit single “Banana Pudding” became the project’s center piece, giving a prospective of the ‘sweet life’ through vivid and compelling wordplay. On July 4, 2016, LVitto was a guest along side Spanish artist’s KronoZ Time and Lux WW for the release of their “All the way up” international remix that became a hit in South America. He has performed in numerous locations from The Pinhook to Motorco and continues to strive for the highest platform. His clothing line “LV fashion” roars excellence with his signature “lion crown” facing the brand. From mixtapes to BLACK FRAME and a company on the rise, LVitto’s entrepreneurial mindset has proven to him be the next big mogul to come from NC.