Born and raised in Durham, NC better known as the “Bull City”, LVitto always had a passion for art and music. Artists like LL Cool J, Rakim, Biggie Smalls, Jay-Z, and others were his inspiration to make music. He started making mixtapes in high school and became known for his witty wordplay and punchlines. Studying moguls like P. Diddy, Russell Simmons, and Jay-Z, LVitto created his own entertainment company in 2015 called Family Bizness LLC. His debut album, ‘BLACK FRAME’, became critically acclaimed, attracting fans with a mixture of hard-hitting lyrics and jazzy tunes that embodied the ‘Golden Era’ of hip-hop. In June 2016, it reached over to South America and Africa which gave the project a shot at going international. His hit single “Banana Pudding” became the project’s centerpiece, giving a perspective of the ‘sweet life’ through vivid and compelling wordplay.